The main contact page is consistently one of the top 5 pages viewed at any given time. The previous site’s iteration did not provide the best experience, so I optimized the page by:
• Removing the large and unnecessary hero image for less scrolling.
• Adding the 3 main contact points with hours of operation to the top of the page.
• Creating a top-10 FAQ list with contact center input and Google analytics data.
• Adding valuable info to the right rail.
• Removing the large and unnecessary hero image for less scrolling.
• Adding the 3 main contact points with hours of operation to the top of the page.
• Creating a top-10 FAQ list with contact center input and Google analytics data.
• Adding valuable info to the right rail.
These images show the before and after versions of the page. The heatmap image is an artifact from CrazyEgg optimization tools that I routinely used to monitor user behaviors. After I implemented the top-10 list of FAQs, I scheduled multiple heatmap scans of the page and then analyzed the data to rearrange the listing by the patterns of user activity.
![BEFORE](https://cdn.myportfolio.com/60c81f4afbe250aebca0bc339af98cf1/1c388f77-161f-4774-a323-848b9aac034b_rw_1200.png?h=2897aebf5ac4f620f701df2870c735dc)
BEFORE
![AFTER](https://cdn.myportfolio.com/60c81f4afbe250aebca0bc339af98cf1/83f30186-7406-4fec-972c-d998a23810c1_rw_1200.png?h=75e4c3bdf9bbd46fee8b16c2b1917cfd)
AFTER
![ANALYSIS](https://cdn.myportfolio.com/60c81f4afbe250aebca0bc339af98cf1/f012660a-dc5d-4ae2-ac6f-dc45a277ca56_rw_1920.png?h=ed2c69522c664bf62cc67f06dbc16b7b)