The main contact page is consistently one of the top 5 pages viewed at any given time. The previous site’s iteration did not provide the best experience, so I optimized the page by:

Removing the large and unnecessary hero image for less scrolling.
Adding the 3 main contact points with hours of operation to the top of the page.
Creating a top-10 FAQ list with contact center input and Google analytics data.
Adding valuable info to the right rail.
These images show the before and after versions of the page. The heatmap image is an artifact from CrazyEgg optimization tools that I routinely used to monitor user behaviors. After I implemented the top-10 list of FAQs, I scheduled multiple heatmap scans of the page and then analyzed the data to rearrange the listing by the patterns of user activity.