This web-based application was built to help utility companies change the way they develop residential branding and marketing campaigns. It is an interactive, searchable database that allows users to examine over 3,000 utility advertisements for all types of products, programs, and services. Users can search for examples of bill inserts, magazine ads, billboards, web ads, newspaper ads, direct mail pieces, brochures, radio spots, and TV commercials. It provides detailed background information on media type, campaign strategy, ad placement, intended audience, tracking methods, and results for whichever campaign a user drills down to.
As Design Team Manager, I provided creative direction on this project which spanned UI/UX, information architecture, faceted search, branding, taxonomy and visual and interaction design.
